How Selecta Sol Manages Your Social Media Presence?
Audit & Objectives
We'll assess the performance and advantages of your current social media campaigns while keeping your overall marketing strategies front and center, and we'll point out any shortcomings. This will serve as the basis for a comprehensive, focused social strategy.
Competitor Analysis
We evaluate your social presence to your competitors to determine the messaging your customers will get and ensure that your plan outperforms theirs. From this point on, we use our deep understanding of social media and your industry to provide you with a vision of the direction we can take your company.
Identify Personas
Any marketing strategy requires you to have a solid understanding of who your target audience is and where they can be found. We'll assist you get to know your personas and their behaviors on social media, if you don't already know them. Identifying your ideal buyer persona is crucial as it helps you find their pain-points.
Channel Development
Although there are a lot of social media platforms available, not all of them will work well for your strategy. Therefore, we'll determine the best platforms for your objectives, whether that means creating user-friendly buying interfaces on Pinterest and Instagram or utilizing Twitter's peculiar amplification features.
Social & Paid Media Strategies
After determining the best course of action and the target audience, we will create an extensive and captivating social media strategy that outlines how to effectively promote your brand on social media. For paid social strategies, we'll include an anticipated reach and engagement along with the suggested cost.
Ads & Creatives
After the approach is finalized, business will resume. We will create custom media assets and marketing schedules with daily updates. We will also write the creatives for any advertisements we want to run and explain how we envision this working with your current social services.
Campaign Building
Now that your marketing plan has been developed and put into action, the real job begins. Your social media pages will remain your property; we will only manage the activity on your behalf. We’ll manage every aspect; posting, replying to comments and DMs, and more!
Social Platform Optimization
As we work, we'll get more and more information from your clients about their expectations and experiences; this information will help us optimize your plan. We'll use automations that can quickly respond to consumer behavior in real time and apply the results to all channels.
Reporting
We offer metrics-focused reports that are relevant to your particular KPIs. This also revolves on a weekly or monthly timetable that works best for you. Due to social media's quick evolution, we will notify you as important trends emerge. This way, you can stay relevant and up-to-date!
