Get a Quote

Click Here

Call Now

Enhance Your Reach with Connected TV & OTT Advertising

OTT and connected TV services grab your market’s attention (and money) by making audience targeting, ad buying, and measuring ROI simple and easy! Stay tuned for more information regarding OTT and connected TV (CTV) to expand your company’s market share.

Contact Now

Revolutionize Your Advertising with CTV & OTT Solutions

CTV advertising is the type of advertising that reaches out to a viewer watching TV content on an internet-connected screen, such as a smart TV, a gaming device, a streaming set-top box, etc. Connected TV should instead be viewed as the tool that marketers utilize and not as the product being communicated.
CTV advertising has evolved as a crucial medium as cord-cutting continues to grow with streaming services, especially for marketers who target consumers on the go.
OTT advertising, or “over-the-top” advertising, conveys video messages to the targeted audience over the internet. In other words, it is not necessarily about delivering the content through a particular gadget but the delivery process.
In simpler terms, OTT is content that transmits ‘over the top’ of your cable box to grant you access to TV content through an internet connection instead of a cable cord or satellite by traditional broadcasters.

Contact Now

Key Components of Connected TV & OTT Advertising Services

Content Distribution Platforms

CTV and OTT content is consumed on a connected device such as a Smart TV, Streaming device (such as Roku, Apple TV, Amazon Fire TV), Gaming console, or mobile device. These devices host applications or channels that deliver videos over the internet.

Targeting Capabilities

CTV and OTT let advertisers target viewers based on their demographics, interests, behaviors, and previous watching history, such as programmatic ads. This targeting helps deliver advertisements to the appropriate audience, thus increasing the efficiency of the ads.

Ad Formats

Advertisers can choose from a range of ad formats, including preroll, midroll, and post-roll videos, engaging ads with call-to-action that users can interact with, for instance, click on, among others. All these formats are created to complement the viewing experience and make the user’s experience smoother.

Measurement and Analytics

OTT and CTV offer excellent measurement and analytical tools for evaluating an ad’s effectiveness. Some of the most popular assessments include impressions, completion rates, Click-through rates (CTR), and conversions to measure the efficiencies of campaign targeting and creatives.

Cross-Screen Reach

Compared to traditional TV advertising, CTV and OTT advertising include opportunities to reach viewers across a wide range of screens, such as TVs, computers, tablets, and portable phones. Cross-screen advertising has minimal gaps, meaning that advertisers can reach audiences when they are consuming content.

Ad Inventory and Auctions

CTV and OTT ad inventory is bought and sold through Private Marketplace (PMPs), direct deals, and open bidding. Programmatic buying or Real-Time Bidding (RTB) enables pricing and buying ad inventory on the fly with bids and goals in mind.

Ready to get started?

Get in touch with us today to streamline your business operations!

Contact Now

Benefits of Professional Connected TV & OTT Advertising Services

Targeted Advertising

OTT/CTV can leverage demographic data, viewer behavior, geolocation, and preferences for ad targeting. Thus, business organizations can easily communicate their messages to the targeted consumers.

Greater Reach

With the increase in cord-cutting, television viewing patterns are shifting— more and more people are watching OTT/CTV. This allows businesses to reach more people than cable advertising without getting in front of many more people.

Easily Measurable Results

OTT/CTV ad placements track the ads’ performance in real-time, allowing businesses to change the campaign on the go to improve results.

Our Connected TV & OTT Advertising Services

Connected TV and OTT services will let your business place itself on some of the most popular streaming services, ranging from NBC Today to A&E, while using advanced targeting to reach the audience.

Your business can use the following targeting options:

  • Addressable: Use GPS data and internal address lists to create a hyper-targeted audience.
  • Behavioral: Use keywords, online behavior, and context to reach new audience members.

Demographic: Use location, income, and more to target more than 125 million U.S. households.

Access all the metrics you need to evaluate a campaign’s performance, including:

  • Impressions
  • Clicks
  • Percentage watched
  • Muted and unmuted
  • Paused and unpaused

Why Choose Our Connected TV & OTT Advertising Services?

When your company partners with Selecta Sol, you:

Selecta Sol ensures your business gets the best out of advertising since it attains a broader market. If you use OTT and CTV, your company can reach some interactive markets and TV programmers such as Google, CNN, Open X, and Univision and focus on the core users.

You want your ad campaigns to benefit the company’s objectives, which can be achieved by leveraging CTV and OTT ads. These campaigns allow your brand to easily use in-house, behavioral, and demographic data to build an audience that fits your target market.

It’s not hard to determine your return on investment (ROI) with CTV and OTT advertising; thus, you won’t have to try so hard. You can, however, find every measure required to assess a campaign’s effectiveness.

Get in Touch with us now!

We have the necessary resources to increase your lead and revenue generation with expert CTV and OTT advertising strategies.

Get A Quote
Get in Touch

Frequently Asked Questions

With the rapid advancement in technology in content consumption, a new form of advertising has been realized. It is known as OTT advertising, which is geared towards directly marketing audiences on their streaming content. Thus, over-the-top ads that disrupt regular broadcasts enable reaching the audience by directly going beyond the typical TV advertising.

There are three primary ways to purchase OTT ads: buying ads directly from the platform or the publishers, buying them from middleman resellers, or through programmatic means.

OTT ads are interactive, and in most cases, they are even clickable and can be ‘switched off’ after a few seconds. The latter relies on over-the-top media services; some, like YouTube, offer the option of skipping the ad after several seconds, while others, such as Jio TV, don’t.

CTV is not linear television; it is much more effective because viewers can be targeted based on specific criteria such as demographic data, interests, preferences, or other aspects. Highly targeted ads translate into better audience engagement, improving the return on advertising spend (ROAS).

There are some CTV platforms on which adverts are usually locked, meaning one has to watch the advert to the end before returning to what they were watching. At the same time, some other platforms may have ads with a skip option whereby the ad can be skipped after a given time.

Ready To Grow Your Business?
Get A Free Quote

Ready To Grow Your Business?
Get A Free Quote